Poster Printing Mistakes You Should Avoid

Posters have been proven to have a massive impact on promoting business and sales. While the internet is crowded with digital ad campaigns, marketers pay less attention to poster printing. However, it’s still effective and requires less investment, which allows you to enjoy high-impact advertising at a budget price. 

Here, the important thing is to create a poster with the right elements and place them in the right position. Most designers don’t realise the significance of each element, considering the product or service they are supposed to promote. This eventually impacts negatively on the investment. 

We know the struggle and what the company owners expect from the poster campaign. Most of us know what we want to include in a poster. However, do we know what not to do? 

In this article, I will be discussing the poster printing mistakes you should avoid when aiming to create a successful poster. Check out if you are making these mistakes. 

Understanding the Importance of Poster Printing

Before going into the mistakes to avoid, I would like to emphasise how important it is to understand the poster making. Before you design, keep in mind that a poster is a visual representation. It will tell the audience about your product, service or any special discount. 

So, to make it prominent and established in the audience’s mind, you must make it attractive and find a unique way to engage with your audience. Whether it’s on digital platforms or outdoor spots, the poster must contain creativity and a catchphrase that will establish its spot in the audience’s mind. 

To do that, the placement of the poster is also important. Post them in such spots where there is high traffic, and your poster is easily visible. A rightly designed poster that is able to connect with the audience emotionally will certainly positively impact the return on investment. 

Poster printing mistakes you should avoid

Designing a poster is a creative job. Though there are no regulations on how to design a poster as such, marketers and audiences both love versatile colours, elements, and fonts. The more colourful and vibrant a poster is, the more it will get the attention of the audience. Keeping that in mind, there are a few things that can make or break a simple poster. So, to ensure your poster fulfils its purpose, below is a list of the mistakes you should refrain from. 

Adding too much information 

A poster’s purpose is to provide the ultimate message to the audience. Hence, we recommend you add too much information. Depending on the size of the poster, it’s best to add a maximum of five to six clusters of information. Otherwise, it will be challenging for the audience to understand and respond to the message given on the poster. 

Having illegible text 

A poster mainly contains colourful images. However, text is no less important than images. While you are focusing on high-resolution images with a photo size increase tool, you must also avoid fuzzy texts. It mostly happens when you don’t choose the right font or print a low-resolution file.

Not setting the right resolution

The quality of the poster print depends on the image resolution. Otherwise, the poster will be blurry. So, when selecting images for a poster, ensure they’re within 300 to 354 dpi. Setting the resolution too low will produce a low-quality poster. On the other hand, too much high resolution will be time-consuming to process as the file size will be large, too. Hence, the resolution must be compatible with the size of the poster. So, make sure the file resolution is high enough and avoid files that are suitable for screen only. 

Inaccurate Bleed

The bleed area is actually the portion that will be cut from the document. If you want the poster elements not to get cut in the printing press, you must add the bleed in the print file. Here, one thing to keep in mind is that no machine is perfect. I will recommend you to keep a little more space from the bleed line. This means when you save the poster file for print, save it in PDF. And when you allow it to print, know the required bleed for each edge beforehand. 

Font mistakes 

Font or typeface meaning texts that are included on the poster. They add the tiny errors that need attention to identify. An interesting fact is that the font you see on the computer and the printer may not have the same font. To avoid this issue, you can save the document file and convert it into PDF. Another way to save the font is to convert the text into vectors, outlines or curves before you export the document. It’s always safe to save a file in PDF; however, know the printer’s requirement for the poster printing option. 

Colour error 

What looks good on your computer may not give the exact outcome as you print. Especially when it comes to colour selection for any poster, firstly, keep in mind the poster design you see on the screen will be different from what you print. The printers use CMYK color space. If your poster file isn’t set up in this format or converted to CMYK, the printed version won’t capture the actual colour. 

If you use black and white images, convert it to grayscale. Some vibrant colours, like cyan, yellow, magenta, black, etc, are processed colours. So, when you set up the colours in the poster, make sure to set it up in CMYK format, and it should not be more than 300%. To avoid any colour errors, you can consult with a printing expert. 

Review, proofread and finalise

In a lot of cases, we don’t carefully review the file before finalising it. Even if we do so, it’s just one person who has been working on preparing the poster file. Here, my suggestion is to get the review done by two people as you finalise the design. Then, get a single poster in print and look for errors. Proofread the file with the reviewer as well as the printing partner. There might be errors like typos, alignment, positioning, etc. Look for the errors carefully, spending enough time and finalising for bulk print. 

Final thought 

So, if you avoid these above-mentioned errors, then you can actually get a pro-quality poster in one go. It will ensure you get your desired poster print. At Print Britannia, you can enjoy hassle-free poster printing with the most advanced technology. You will get high-quality resources at a budget price in less time. From start to end, every step is handled by professionals. So, to get error-free, extensive-quality poster prints, get a poster printing service at Print Britannia. 

Top 5 Ways to Leverage Packaging to Stand Out in a Crowded Market

Gone are the days when packaging simply shielded your product; now, it’s a potent weapon for carving out a niche in a sea of competitors.

In the current hypercompetitive market, where consumers are inundated with options, your packaging holds the key to sealing the deal.

It’s no longer enough for packaging to merely protect; it must engage, entice, and enchant. Today’s consumers crave experiences, and packaging is their first encounter with your brand’s story. It’s the gateway to a relationship, a glimpse into what awaits within.

Unleashing Your Packaging’s Potential in Today’s Market

In this landscape, where attention spans are fleeting and choices are abundant, your packaging design becomes a strategic imperative.

Every element, from color choice to typography, from structural design to material selection, must be meticulously curated to resonate with your target audience. It’s about creating a visual identity that speaks volumes without uttering a word, captivating consumers from the moment their eyes meet your product on the shelf.

Let’s now go into the quintessential methods you can harness within your packaging to etch an indelible mark and skyrocket your brand’s prominence.

1. Tell Your Story Through Design:

Your packaging is the first thing customers see, so make it count. Instead of just slapping your logo on a box, use design to tell your brand’s story.

Take Apple for example; their sleek, minimalist packaging mirrors the design ethos of their products, conveying a sense of sophistication and quality before the customer even opens the box.

2. Focus on Functionality:

While aesthetics are important, don’t forget about functionality.

Your packaging should not only look good but also serve a purpose. Think about Amazon’s frustration-free packaging; it’s designed to be easy to open and eliminates unnecessary waste, enhancing the customer experience and reducing environmental impact.

3. Embrace Sustainable Practices:

Speaking of the environment, more and more consumers are prioritizing sustainability when making purchasing decisions. Packaging food? Make sure your custom food packaging speaks about your brand values.

By using eco-friendly materials and reducing waste, you can not only attract environmentally-conscious consumers but also save costs in the long run. Patagonia is a great example of a brand that has embraced sustainability in its packaging, using recycled materials and encouraging customers to recycle or reuse their packaging.

4. Create an Unboxing Experience:

In the age of social media, the unboxing experience has become a crucial marketing opportunity. Create packaging that delights and surprises customers, encouraging them to share their experience online. Glossier, a beauty brand known for its minimalist aesthetic, creates unboxing moments with personalized notes and stickers, turning customers into brand advocates with every post.

5. Stand Out on the Shelf:

Finally, remember that your packaging doesn’t exist in a vacuum; it’s competing for attention on crowded store shelves. Whether it’s packaging granola or packaging fertilizer, invest in eye-catching design and bold branding to ensure your product stands out from the competition.

Oreo cookies are a prime example of this; their iconic packaging featuring bold colors and playful graphics instantly grabs the consumer’s attention, making it hard to resist picking up a pack.

Try These Strategies For Yourself

Amidst today’s bustling market, your packaging holds the pivotal role of being the deciding factor between triumph and defeat.

By channeling efforts into design, functionality, sustainability, crafting an unforgettable unboxing experience, and ensuring your product stands out on the shelf, you have the opportunity to harness packaging as a formidable tool for leaving an enduring mark on consumers and propelling your brand into the spotlight.

Thus, never underestimate the profound influence of packaging; it’s not merely a container, but rather your brand’s initial handshake with the world.

Best Sustainable Custom Packaging Solutions for Fresh Appeal: Elevating Your Brand with Eco-Friendly Packaging

In an era where sustainability is at the forefront of consumer consciousness, businesses are increasingly turning to eco-friendly packaging solutions to meet the demands of environmentally conscious customers.

Sustainable packaging not only minimizes environmental impact but also enhances brand perception and attracts a growing segment of socially responsible consumers.

Let’s now go deeper into the realm of sustainable custom packaging solutions and explore how they can infuse your brand with fresh appeal and vitality.

1. Biodegradable Materials for a Greener Tomorrow

Embrace the future of packaging with biodegradable materials that break down naturally, leaving behind no harmful residues. From plant-based plastics to compostable papers, these materials offer a guilt-free solution for environmentally minded consumers.

Imagine the satisfaction your customers will feel knowing that their packaging choices contribute to a healthier planet.

2. Recycled Content: Turning Trash into Treasure

Tap into the power of recycling by incorporating recycled content into your custom packaging solutions.

By giving new life to post-consumer waste, you not only reduce landfill waste but also demonstrate your commitment to the circular economy. Highlight the recycled content of your packaging to showcase your brand’s dedication to sustainability and inspire others to follow suit.

3. Minimalist Design: Less is More

Embrace the beauty of simplicity with minimalist packaging design that reduces waste and environmental impact.

Streamlined packaging solutions not only require fewer materials but also convey a sense of elegance and sophistication.

Opt for thinner packaging barrier materials with sleek designs, clean lines, and understated branding to make a bold statement while minimizing your carbon footprint.

4. Reusable Packaging: A Gift That Keeps Giving

Offer customers the gift of sustainability with reusable packaging options that extend the lifespan of your products. From refillable containers to durable storage solutions, reusable packaging encourages consumers to reduce waste and embrace a more sustainable lifestyle.

By providing reusable options, you empower your customers to make eco-friendly choices every day.

5. Renewable Resources: Harnessing Nature’s Bounty

Harness the power of renewable resources such as bamboo, sugarcane, or hemp to create custom packaging solutions that are both eco-friendly and aesthetically pleasing.

These natural materials offer a sustainable alternative to traditional packaging materials, providing strength, durability, and biodegradability without compromising on style or functionality.

6. Innovative Solutions: Thinking Outside the Box

Push the boundaries of sustainable packaging with innovative solutions that challenge the status quo. Explore cutting-edge technologies, such as mushroom-based packaging or edible wrappers, that offer innovative alternatives to conventional materials. You can still add design elements like embossing to make these more premium looking.

By embracing innovation, you can differentiate your brand and inspire others to rethink their approach to packaging.

7. Transparent Supply Chains: Building Trust Through Transparency

Build trust with consumers by providing transparency about your packaging materials and supply chain practices. Questions about quality for long-lasting packaging, such as proper mil thickness and build, come into play here.

Share information about the origins of your materials, ethical sourcing practices, and environmental certifications to demonstrate your commitment to sustainability.

Transparency builds credibility and strengthens brand loyalty among environmentally conscious consumers.

Conclusion: A Greener Future, One Package at a Time

Incorporating sustainable custom packaging solutions into your brand strategy isn’t just about reducing environmental impact—it’s about reshaping the way we think about packaging and consumption.

By embracing eco-friendly materials, minimalist design, reusable options, and transparent practices, you can elevate your brand with fresh appeal and position yourself as a leader in sustainability. Together, let’s pave the way towards a greener future, one package at a time.