Have you already included guest blogging in your content marketing strategies? Although we can often overlook them, publishing articles as guest authors is a fantastic way to improve your SEO and expand your sphere of influence. If you want to know everything it can bring to your brand, keep reading!
The 4 benefits of guest blogging in content marketing
1# To position yourself as an expert
If you want to improve the perception of your brand among consumers, there is nothing better than surrounding yourself with experts. Authority and knowledge build trust, especially if you’re targeting millennials, a generation that tends to distrust more traditional marketing.
And how are you going to get your team members to demonstrate their expertise? You guessed it: posting on the best blogs in your industry.
Guest blogging is one of the best ways to position yourself as an expert , especially if your articles appear on the most influential and popular blogs. If you also get your post as a guest author to appear at the top of the search results for terms related to your sector, you will have managed to attract and influence a lot of users.
Of course, be prepared to work hard: as in so many other sectors of digital marketing, there is great competition when applying this strategy. You will not only have to look like an expert, but also demonstrate it with the quality of your content.
2# To improve your search engine positioning
SEO improvements are a wonderful “side effect” of guest blogging strategies.
If you are up to date with the latest trends in SEO , you surely already know that search engine algorithms do not stop evolving and, with them, the guidelines to follow to achieve the best positions also change. As search engines become more sophisticated, natural positioning wins out over keyword stuffing. In addition, the results are increasingly personalized, to fully adapt to each user.
But there are some SEO principles that have remained unchanged over the years, and one of them is the importance of link building . The more links from quality sites pointing to your website, the higher its authority in the eyes of Google and the better its ranking.
And as I’m sure you already know, posting as a guest author of a blog generates a direct link from their site to yours. Therefore, guest blogging is an essential part of any search engine optimization strategy.
3# To increase your audience
One of the objectives of all content marketing strategies is to reach as large an audience as possible , which responds to the criteria that we have set in our buyer person .
Thanks to guest posts, you can access an audience that goes beyond your own visitors. By posting on the right influencers ‘ blogs , you can go much further with your brand messaging.
For this strategy to work, it is essential to choose the right bloggers. Not only do you need them to have a large audience in absolute terms, but also the right audience for your brand. If you carry out a good market study of the influencers in your sector, you will surely find the right people to increase the audience of your posts. Now you just have to make sure you create content that your followers will find useful, fun and inspiring.
4# To network
Lastly, one of the greatest benefits of guest posting is that it is a way to do quality networking… and every business needs to network.
Whether you run a small local business or a global ecommerce, building a community is essential for your business to grow and prosper. When you contact a colleague or an influencer to post to their blog, you are showing them that they have earned your professional respect and expanding your network of contacts.
To make the most of the networking opportunities of guest posts, schedule social media updates to thank you for the invite on the day the post goes live. In this way, you will not only be demonstrating your good manners, but you will also return the favor by making this person known to your audience. Of course, another interesting option is to open your own blog to collaborations.
If you feed and maintain relationships with other blogs over time, you will build a network of contacts from which very valuable opportunities for your brand can arise.