SEO is the abbreviation of “Search Engine Optimization”. It’s basically how Google and other search engines find your website on the Internet. Website SEO or referencing consists of optimizing the content of a website to increase its chances of appearing in the first search results.
SEO is useful because it attracts more users to your website! By developing your SEO, you will increase your chances of being seen on the Internet and improve SEO.
Good SEO = increased traffic = more engaged users = more customers for you!
Step 1: Develop a solid SEO strategy
- First of all, what is an SEO strategy?
This is a comprehensive plan to improve your website’s search engine ranking.
- How can I develop an SEO strategy?
In order to build an SEO strategy, you need to understand SEO and create a plan focusing on various aspects:
On-page Website SEO is the process of optimizing elements of the website itself. It is about improving the content that is on the pages of your website and that you want to position favourably.
Here are some examples of on-page SEO:
- Title tags
- Header tags
- Meta descriptions
- Use of keywords
- Internal links
On-page SEO helps search engines understand the content of your site. They are then encouraged to improve the position of your website in their rankings.
On-page SEO concerns the content of your site, but also the design, structure and user experience. The main goal is to provide an excellent experience with accessible and easy-to-read content.
improve off-page SEO
On the other hand, off-page SEO is anything NOT directly on your website that helps with search engine optimization.
Here are some examples of off-page SEO:
- Creation of links (external links)
- Social networks
- Content Marketing
- Brand development
Off-page SEO is the process of link building and promoting your site outside of your actual site content. The more your site is linked to other sites, the better.
The advantages of off-page SEO are:
- Increase your website traffic
- High domain authority
- Better credibility
- Increase in page rank
- Increase in brand awareness
Content, content, content! Internet users are always looking for the most relevant and recent content. Your website must therefore contain it! Creating high-quality content is key to increasing organic traffic to your website.
The structure and flow of your content is also important. Your content should be clear and easy to read! It is good to use titles, subtitles and bullet points. This type of structure guides readers through your content and creates a good user experience.
Improve SEO with Local SEO
Local referencing corresponds to referencing specific to your location: your zone, your region, your city, etc. Localizing your SEO is useful if you own a business because it helps direct relevant traffic (local users) to your website. With local SEO, you are telling search engines that you want to prioritize traffic from a specific location. This will allow people near you to find you online.
Technical SEO is all about improving the technical structure of your website.
It means improving…
- Optimization for mobile
- Ease of crawling (how easily crawlers can crawl your site without encountering broken links or dead ends)
Step 2: Use SEO reports
You might be wondering what exactly is an SEO report or SEO report and how to use it?
SEO reports are a way to track your website’s SEO performance. This can be a summary of the overall SEO performance of the latter, or an SEO report used to focus on an observable result. For example, how many clicks a video you posted on your site’s homepage received or how many users were directed to your site organically by keyword research.
What should the SEO report contain?
The purpose of website SEO reports is to see which marketing strategies are working and which need improvement. You want to know what works and what doesn’t!
SEO reports analyze these aspects and more:
- Behaviors: This is how long users spend on your site and how deep they browse. Has a user visited your homepage? Did he spend two minutes there and then leave the site? Knowing these types of behaviors allows you to adapt your website to make it more efficient, more relevant or more user-friendly.
- Website traffic: Do most of your visitors come from Google searches, social media, or links from other websites? It’s good to know where your visitors are coming from. If people are often directed to your website from Facebook, for example, but not as often from a Google search, you have the opportunity to improve your keywords on Google.
- Backlinks – They increase traffic to your website. It is important to track the backlinks that users find and click on the most. Backlink health plays a role in your SEO performance. You want to make sure that websites linking to your site are trustworthy and safe.
What are the most useful SEO reporting tools?
There are many SEO reporting tools out there. So you’ll need to do some research to find out which ones best suit your needs and budget. We recommend two classics: Google Analytics & SEMrush.
Google Analytics is great for people who are new to SEO. Many of Google Analytics’ reporting features are free, such as real-time activity tracking, behavior capture, audience reporting, and marketing campaign tracking. A free and necessary short video on the use of Google Analytics is also available online for everyone.
SEMrush is a powerful SEO reporting tool that covers everything from keyword research to campaign management. SEMrush offers several SEO packages at different prices. You’ll receive a comprehensive SEO report within minutes and reports can include content marketing metrics, ad campaign results, social media effectiveness, keyword analysis, and more.
Step 3: Join an SEO Platform
If you want to increase your Website SEO, but still don’t know how to go about it, or don’t have the time or inclination to invest in SEO, you can join an SEO platform.
How can I further increase my company’s online visibility?
Implementing SEO correctly and successfully is hard work. All research, time and reporting involved may require the services of subject matter experts. If you want more online visibility than you currently have or want to give your business a boost, joining an SEO platform can help you achieve those goals.
What is the purpose of a matchmaking platform?
A networking platform connects professionals with their target customers. For example, if you are an accountant in Toulouse specializing in tax and you join a matchmaking platform, people in Toulouse who are looking for an accountant with tax skills will find you!
A matchmaking platform excels in SEO and its main objective is to improve the search engine rankings of professionals who use the platform. Matchmaking SEO platforms implement digital marketing and content creation strategies that also help professionals receive better online visibility and gain more clients.
The ultimate goal of the latter is to help small business owners acquire more customers and increase their visibility.
If you want to develop your online visibility and receive more customers, now is the time. Good SEO strategy!