Influencer Marketing Trends That Will Take Over In 2022!

Influencer Marketing Trends

If you’re planning on a new influencer campaign, learning about the latest influencer marketing trends in the industry will surely be helpful to you. You’re going to be investing a lot of time and money into your campaigns, so make sure you make smart investments by keeping an eye on the latest trends that will take over this year. 

We’ve rounded up the top influencer marketing trends you should keep an eye on this year to perfect your next influencer campaign! Check them out below: 

The rise of Micro and Nano Influencers

Brands nowadays have a lot of flexibility with how they market their products. Creators, now more than ever are finally getting their time to shine. Influencers with niche communities are finally getting the spotlight they deserve by collaborating with brands that tap into niche communication with the audience. Product reviews and recommendations coming from niche Nano and micro-influencers with high engagement sound like they’re coming from a trusted friend or confidante. 

They may not have huge followings, but they surely have a strong social presence. The following Nano and Micro bloggers range between 0 and 10K and 10 and 100K respectively. With dedication, consistency, high engagement rates, and loyal digital communities, Nano and Micro-influencers will continue to rise this year. 

  • Focus on Authenticity

Social media is a façade. And the buzzing conversations surrounding picture-perfect perception and filtered lives are only happening more and more. The growing realizations in today’s communities are changing the conversations to focus more on authenticity and realism. It’s one of the reasons digital communities are effectively being built. 

Creators are realizing the importance of authenticity and are finally shifting focus away from building a perfectly aesthetic feed and learning to open up and share the unfiltered version of their lives online. There was a time when everyone online at least once in their lives felt insecure with themselves because of how polished and refined the digital community expected them to be. Times have changed and people are finally finding a way to express themselves authentically on social. 

This also gives the brand a chance to partner with creators who thrive on creating ads and sponsored content that doesn’t look like typical ads. The trick is to find and pick influencers who foster meaningful relationships with their following and deliver authentic and creative content.

Influencers turning into full-fledged entrepreneurs

The influencer marketing industry is witnessing a megatrend of influencers turning into full-fledged entrepreneurs. You will find many influencers who’ve used their influence, power, and social presence to build their own businesses despite having a full-time job as an influencer. Influencers are turning into entrepreneurs and that’s a trend that will continue to rise with the growing digital communities. 

This opens up a whole new world of opportunities for growth and profitability. Brands can partner with influencer-led brands and introduce giveaways or collaborate for their upcoming campaign and leverage their new business to increase engagement and boost social presence. 

An increase in video content and video content partnerships

Influencer marketing is mostly about video content in today’s time. It’s the most popular form of marketing format on social media. Vertical videos are all the rage right now and it’s becoming a must-have format for influencers on TikTok and Instagram. Influencers and brands are focusing more on including video content in their social media marketing strategies this year. With the growing popularity of video content, we can expect to see a shift towards niche-related video content on social platforms, particularly Instagram Reels and Stories. It’s a great way to interact with your community and engage with them on a deeper level. 

This opens up a whole new world of opportunities for brands and influencers alike. Brands can collaborate with influencers who focus on a particular niche and create relatable content for the audience via stories, Reels, and TikTok videos. 

Creator-oriented marketplaces

One of the best things about social media evolution is the support and encouragement it provides the influencer community to be able to collaborate with brands on campaigns. We’ve seen a huge increase in the number of creator tools social media platforms like Instagram, Facebook, and TikTok have introduced to increase collaboration between creators and brands via partnerships and commerce. 

TikTok and Instagram both have established impressive creator marketplaces that help influencers and brands streamline communication. This is definitely a megatrend that will continue to grow and rise in the future. 

Focus on inclusion and diversity

Social activism has changed the way we accept diversity in our communities. The last two years have highlighted the lack of diversity in our communities by calling out many brands for unfair wages and tokenism. With such issues in the spotlight, creators and platforms are focusing on inclusivity, diversity, and representation online. Representations in essential to concrete authenticity in the digital community and diverse influencers are finally finding their voices with support from social media platforms.

While representations, inclusivity, and diversity shouldn’t be a trend, we expect them to become a standard in the digital community to drive connections, collaborations, and conversations here on forth. 

To Wrap It Up

The influencer industry is rapidly changing and transitioning to power creative influencers with the spotlight they’ve been waiting for. In 2022, we expect to see more creator-focused marketplaces, focus on authenticity, diversity and inclusion, and shift towards video content and influencer-led businesses setting the trend for what’s to come. To stay updated on influencer marketing trends, you just need a solid cable or fiber internet connection that won’t let you down, and EarthLink internet offers some of the fastest connections you can’t miss out on!

By Lily Collins - Tech Planet

Lily Collins created Tech Planet, the Most awesome online platform with a collection of different high-level sites to focus only on the Technology world, and millions of users looking for answers to question about it.

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