In recent days, content marketing has gained immense popularity amongst various businesses. Business owners effectively use it to boost their brand and reach their target audience. Besides, it has also gained enormous significance in video marketing.
With massive technological advancements, video content is but an essential part of the digital world. Consumers these days wish to have the best products delivered to them in attractive visual formats. This means they are expecting more video media while navigating services and products.
Consumers use video content to learn essential features and inform their decision-making processes. So, more than 87% of marketers are using video editor applications/websites for creating videos for their video marketing efforts. The surge of the deadly pandemic has amplified the demand for using video marketing.
This article will provide an overview of video content marketing and why it is essential for your business. You will also learn some compelling video content marketing ideas. So, let’s dig in.
Video Content Marketing: What is it?
Various brands produce video content for the upliftment of their website, known as video content marketing. They upload the videos on social networking sites or YouTube for advertisement purposes. However, these videos can come in different forms like – live video, self-hosted video, webinars, online courses, etc.
This is undoubtedly a powerful technique for any brand to spread its message to an enormous audience. It is easily accessible and works well in B2B and B2C content strategies. This technique is becoming more accessible and more effective with every passing day.
Businesses, both big and small, across all industries have realised the benefits of video marketing. You will be surprised to know that the demand for video content marketing will keep on growing.
But have you realised why video plays a pivotal role in attracting sales and traffic? Well, the answer is quite simple. It is because of accessibility, engagement, and educational opportunities for the consumers.
Know the Importance of Video Content Marketing for Your Business
As the world moves towards technological developments each day, everyone is making the most of it. Most importantly, all people are going gaga about how effective video contents are as they keep us hooked on our devices. Videos are more captivating and easier to obtain information than textual articles and blogs.
Besides, video content helps in serving as a potential alternative and distraction from all happenings of the world. Accessing any social networking sites will immediately provide their businesses with their fill.
Now, video content has engrossed our lives so that we can barely remember how it was earlier. Business owners must be aware of the necessities and requirements of their consumers. While the global population spends more than one billion hours on YouTube content, it’s evident that people want more.
Here is a comprehensive listing of the importance of video content marketing in your business:
- Boosts Engagement with Your Audience
Videos are so captivating that it keeps people hooked to their mobile devices to grasp more information. This allows various businesses to increase their audiences, intensifying the number of website and page viewers.
We can thus say that consumers are only a click away from engaging, imbibing, sharing, and commenting on the shared video content. This allows businesses to generate massive ad revenues from their websites.
- Amplifies Attraction Towards Smartphone Users
Smartphones have become an everyday thing and are used widely by people of all ages. Studies reveal that more than 90% of mobile users watch videos. People remain hooked to their smartphones, which relieves their monotonous and hectic lives.
So this is a win-win situation for business owners as the more significant number of smartphone users, the larger their audience. Studies have revealed that smartphone users are 1.4 times more likely to watch video advertisements than television and computers.
- The World of Media is Widely Accessible
The considerable advancement in technologies has changed the world of media. The demands are so broad that various content keeps bombarding social networking platforms. Amongst written contents and images, videos stand above everything regarding accessibility.
Moreover, video allows businesses to combine lots of media and formulate a unique piece. For instance, marketers can combine text, images, music, and others to craft compelling stories and ensure consumer success.
The best approach to video content is that consumers with physical impairments are highly benefited. Businesses can deliver all the requisite information by pairing captions and transcripts with content.
- Has the Capability of Constructing and Communicating a Story
All kinds of videos have the capability of communicating a well-built story. So this strategy of video content marketing in businesses helps convey emotions considerably. Moreover, it can build empathy, thereby bringing a more significant audience towards sales.
A more significant number of audiences require a story to understand the impact of any services and products in their lives. Many businesses cue relatable and popular sources like film and music. This allows the consumers to connect to the brands emotionally with their delivered content.
This procedure strategically helps generate returns and loyalty that would otherwise have no existence. Time and again, storytelling as a strategy has proved beneficial in the marketing world. So, regardless of the economic occurrences, businesses can integrate powerful video content, thereby enhancing their potential.
- Enhances Conversions, Sales, and Revenues
The first thing that all business owners must remember is that video content marketing allows them to make plenty of money. For instance, adding a product or service video on any landing page can considerably increase conversion rates by 80%.
Irrespective of the deployment category, all videos tend to work well, leading directly to sales. Around 74% of consumers purchase products and services after watching an explainer video. Vision is considered the most dominant sense, which helps transmit visual information.
While pictures enhance management, think about what video content can do!
- Helps in Building Trust
Trust is the key to amplified sales, conversion rates, and revenues. Nevertheless, building trust is considered a goal on its own. Moreover, the entire concept of content marketing is solely based on procuring long-term relationships and trust.
So it is essential to provide valuable and engaging information to the prospective consumers. However, video content has greater chances of igniting emotions and promoting significant brands. Moreover, promotional videos tend to foster trust in your products and services.
Plenty of customers still has second thoughts about making any purchases online. It is because they fear fraud, lest they get cheated on. This is where effective video marketing makes a difference by presenting your services in the form of conversation.
You must know that video content is regarded as the best marketing tool. This will help businesses generate revenues and increase conversion rates. So if you are thinking about ways to get up, close, and personal with your audience, video content is the most innovative way!